Ads That Book Jobs.
Not Just Clicks.
Ready to Fill Your Calendar?
Book a free 30-minute strategy call. We'll show you exactly how we'd structure a campaign for your trade business — and what results you can realistically expect.
90-Day Results Guarantee. Month-to-month after 3 months. Trade businesses only.
Why ConstructMediaNZ
Most agencies write generic ad copy that could apply to any business. We write copy that speaks directly to homeowners looking for trade work — because we know exactly what motivates them and what they need to hear before they pick up the phone.
With 8 years on-site in construction, we understand the jobs you want, the clients who are worth your time, and how to position your business so that the right people enquire — and the wrong ones don't.
That's the difference between ads that generate tyre-kickers and ads that generate booked jobs.
72h
8+
NZ
90
Average Time to First Lead
Trade-Only Focus
Day Results Guarantee
Years Onsite Experience
What You Get
Done right, Facebook ads for builders are one of the fastest ways to fill your calendar with qualified work.
Unlike SEO, paid ads start generating enquiries almost immediately. If you need work now, this is the fastest way to get it.
You control the tap. Want more leads? Increase the budget. Need to slow down during a busy period? Pause the campaigns. Full control.
You know exactly what every lead costs. If a lead costs $80 and turns into a $15,000 job, the maths is simple. We make sure the maths works.
Even when people don't enquire immediately, they've seen your brand. When they're ready to hire, you're the first name they think of.
Only show ads to homeowners in your service suburbs, in the right income bracket, who are likely to renovate. Stop paying to reach people who'll never hire you.
Ads give you leads now. SEO builds long-term visibility. Running both together means you're never relying on one source for all your work.
Leads Within Days
Predictable Lead Volume
Target Your Ideal Client
Brand Visibility
Clear ROI
Works Alongside SEO
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Facebook & Instagram Ads for Tradies
Stop Boosting Posts.
Start Booking Jobs.
Most tradies have wasted money on Facebook ads and got nothing back. That's not a platform problem — it's a strategy problem. We run Meta ad campaigns that generate real, qualified leads for trade businesses across NZ.
Leads within 48–72 hours of going live. No lock-in.
Why Most Tradie Facebook Ads Fail to Deliver
The Problem
You've probably tried boosting a post or running a Facebook ad at some point. If it didn't work, here's why.
You boosted posts instead of running proper lead generation campaigns — boosting is just paying for likes
Your targeting was too broad — you were showing ads to people who'll never hire a tradie in a million years
The ad creative and copy didn't speak to your ideal client — generic ads get ignored, regardless of the budget
There was no follow-up system — leads came in and nobody called them back fast enough, so they went elsewhere
You had no idea what was working — no tracking, no data, just money going out the door with nothing to show
A generic marketing agency ran your ads and had no idea how the trade industry works or who your clients are
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x
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x
There was no follow-up system — leads came in and nobody called them back fast enough, so they went elsewhere
We build Facebook and Instagram ad campaigns specifically for trade businesses. Every element — the audience, the creative, the copy, the follow-up — is engineered to book jobs, not generate vanity metrics.
Facebook Ads for Builders
That Actually Convert.
The Solution
We build audiences of homeowners in your exact service area — by suburb, income level, homeownership status, and renovation intent. No wasted impressions.
Most people don't enquire the first time they see an ad. We retarget website visitors and video viewers to stay in front of warm prospects until they're ready to book.
Ad creative built specifically for trade businesses — before/after project shots, job showcase videos, and direct-response copy that speaks to homeowners ready to spend.
We monitor your campaigns daily and optimise weekly — cutting what doesn't work, scaling what does. Your cost per lead drops over time, not climbs.
We run proper lead gen campaigns — not post boosts. Prospects fill in a form directly on Facebook or get sent to a landing page built to convert. Your details come through clean and ready to call.
Monthly reports in plain English. You see exactly how much was spent, how many leads came in, and what each lead cost. No hiding behind jargon.
Targeted Audiences
Conversion-Focused Creative
Lead Generation Campaigns
Full Transparency
Weekly Optimisation
Retargeting
How It Works
Leads in Your Inbox
Within 72 Hours
Unlike SEO, paid ads can generate leads almost immediately. Here's how we go from zero to live in under two weeks.
What Proper Ads Do
for a Trade Business
We Write Ads That
Tradies Actually Click
We learn your business, service area, ideal job types, and budget. We build the ad account structure, audiences, and tracking from scratch — correctly.
We write the ad copy and produce the creative. You review and approve before anything goes live. No surprises.
Campaigns go live. Within 48–72 hours you'll start seeing leads come through. We monitor closely in the first week to catch anything early.
We refine targeting, test new creatives, and scale what's working. Every month the campaigns get more efficient and your cost per lead improves.
Week 01
Week 01–02
Week 02
Ongoing